The Timeless Appeal of Burberry Print: A Fashion Icon for Generations

The Timeless Appeal of Burberry Print: A Fashion Icon for Generations

The Timeless Appeal of Burberry Print: A Fashion Icon for Generations

The History of Burberry Print

Burberry, one of the most iconic fashion brands in the world, is recognized for its signature checkered print. This print, also known as the “Burberry print”, has become synonymous with the brand’s timeless appeal and has been a staple in the fashion industry for over a century. The story behind this iconic print is one of innovation, tradition, and luxury.

The find brand was founded in 1856 by Thomas Burberry, a 21-year-old draper’s apprentice. Initially, the brand specialized in outdoor clothing, mostly focusing on producing durable and high-quality garments for the British military. However, it wasn’t until 1924 that the iconic checkered print was introduced.

The Burberry print was first used as a lining for the brand’s iconic trench coat, which was designed for soldiers during World War I. The print was initially called the “Equestrian Knight” and featured a knight riding on a horse, with the word “Prorsum” (meaning “forward” in Latin) written underneath. This print was registered as a trademark in 1924 and became an integral part of the brand’s identity.

The Evolution of Burberry Print

Over the years, the Burberry print has evolved and taken on different forms. In the 1960s, the brand’s checkered print was used to line the iconic trench coat, giving it a pop of color and making it instantly recognizable. This print was also used on other garments, such as scarves and accessories, making it a must-have for fashion enthusiasts.

In the 1980s, the brand’s signature checkered print became a symbol of status and luxury. It was seen on the runways, worn by celebrities, and became a staple in the wardrobes of the wealthy and elite. However, in the 1990s, the brand faced a period of decline, and the Burberry print was associated with counterfeit products, diluting its exclusivity and desirability.

To combat this, the brand underwent a major rebranding in the late 1990s, led by then-creative director Christopher Bailey. He modernized the brand’s image, making it more relevant to a younger audience and bringing back the checkered print as a symbol of the brand’s heritage and authenticity. This move was a success, and the Burberry print was once again seen as a luxury and desirable fashion statement.

The Popularity of Burberry Print

Today, the print continues to be a popular fashion choice for people of all ages and backgrounds. It has become a symbol of timeless elegance and sophistication, with many celebrities and influencers spotted wearing the brand’s iconic pieces featuring the checkered print.

One of the reasons for the print’s popularity is its versatility. The print comes in a variety of colors, from the classic beige, black, and red to more vibrant and modern combinations. This allows people to incorporate the print into their wardrobe in different ways, whether it be a statement piece or a subtle accent.

Moreover, the Burberry print has also been embraced by the streetwear scene, with the rise of luxury streetwear brands. The print has been seen on hoodies, t-shirts, and even sneakers, making it accessible to a wider audience and giving it a more modern and edgy appeal.

The Impact of Burberry Print on Fashion

Throughout the years, the Burberry print has had a significant impact on the fashion industry. It has not only become a symbol of the brand’s identity but has also influenced other designers and fashion trends.

In the 1960s, the brand’s iconic checkered print inspired many designers to incorporate plaid and checkered patterns into their collections. This trend has continued to this day, with the print being a recurring theme on the runways of major fashion weeks.

The Burberry print has also inspired the creation of similar prints by other brands, often referred to as “Burberry-inspired” or “Burberry-esque”. These prints may have a similar checkered pattern, but they do not have the same level of quality and craftsmanship as the original Burberry print.

Moreover, the Burberry print has also influenced the rise of luxury streetwear and the fusion of high-end and streetwear fashion. The brand’s signature print has been seen on collaborations with streetwear brands, such as Supreme and Gosha Rubchinskiy, further solidifying its influence in the fashion world.

The Future of Burberry Print


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